Social Media Is Great, But Let’s Not Forget The Value of Face Time

As anyone who knows me can testify, I’m a huge proponent of the marketing potential of thoughtfully planned, well-executed social media streams. This low-cost (usually pretty much just the time it takes to populate and manage a stream and some decent graphics) method, used appropriately, can be as effective (and often even more so) than… Read more »

Social Media: It’s not just social.

It only seems appropriate for my initial post that I should mention the biggest phenomenon to come along in years in the marketing field: Social Media. You may know it by several different of its incarnations — Twitter, Facebook, LinkedIn, YouTube — but these are all part and parcel of Social Media, or what’s also… Read more »